

“When we look at camera, Lens is the first step in the evolution of how people communicate. “We are seeing a huge trend of people using videos and photos on our app,” Mr. To activate Viber Lens, launch the app’s camera within a chat and pick a filter. The first batch of filters consists of 30 designs of animal masks, fantasy effects, Bitmoji avatars, and Viber characters.

“With this partnership with Snap’s most advanced AR capabilities, we’re excited to usher in a new way of messaging while keeping true to our commitment to high security standards for all messages, video, and images sent over the app,” Mr. It gives them more freedom on how they relay their thoughts and feelings to whoever they’re talking to, all while having a little fun,” Rakuten Viber Senior Director for APAC David Tse said in a statement. “By implementing this technology, Viber Lens helps empower our user’s creativity in making simple communication more entertaining and vivid. “This gives us a really good platform to evolve the lenses into a day-to-day communication tool.” Melnick added, noting how regular developments in the app affect group chats and calls. “This is enabling us to concentrate on stuff like content and tie all the loose ends between different products that are in our core,” Mr. “Whenever you look at the technology that Snapchat is offering, we will have it together with them.” “Snapchat has positioned itself as the top camera service with insane technology in terms of AR,” Rakuten Viber Vice-President for Product Development Nadav Melnick said in an online press conference on Sept. It teamed up with Snap, Inc., the creator of Snapchat, to bring augmented reality (AR) to its in-app camera. To make its app more fun to use, Rakuten Viber has introduced a new feature to chats: the Viber Lens. AS we’ve mostly stayed indoors for the past months since the pandemic, communication apps - chats, voice records, and video calls - were essential tools for work and business, as well as catching up with family and friends.
